Liu Jo's home catalogue, from Italy.
One consolidated box to the UK.

Use the Italian store as the deep end of the pool, not a mirror of the GB shop. Its core is the denim wall: Bottom Up — Liu Jo's push-up denim with lifting back seams — across skinny, slim, straight, flare and bootcut, much of it now in the lower-impact Better Denim fabrics (a flare listed at €169 in July 2026). Around it, the glam wardrobe: occasion and slip dresses, silk-touch blouses, tailored blazers, and the accessories that travel lightest — logo-charm handbags, crossbody and belt bags. The Italian store is also where the whole family range lives: menswear plus kids from newborn to girls 8–16. The practical UK play is the sold-out hunt: each country store sells its own stock, so a wash or an IT size that has vanished from liujo.com/gb can still be live on /it. Add whatever else your Italian haul needs — boutiques that never ship to the UK included — and forward once.

Liu Jo labels womenswear in Italian sizes, and the fastest UK conversion is: IT size minus 32 ≈ UK size (IT 42 → UK 10, IT 44 → UK 12). Don't guess from S/M/L alone — Italian glam tailoring is cut close, and Bottom Up denim is engineered snug through hip and seat on purpose, so if you sit between sizes, take the larger. Most Liu Jo denim runs on inch waist sizes (25–33) like premium UK denim, so your usual jean waist is the safer reference than your dress size. Shoes are EU-sized: EU 38 ≈ UK 5, EU 39 ≈ UK 6. The stakes are higher than a domestic GB-store order because a forwarded return travels back to Italy at your cost — so spend one minute with the product's measurement chart against a garment you own. If a piece arrives at our Italian warehouse and photos show the wrong item, we can help you deal with it before it ever crosses the Channel.

Liu Jo pieces are light cargo — a Bottom Up pair is about 0.6 kg, a blouse 0.3 kg, a boxed handbag 0.8–1.2 kg — so a two-to-four-piece order sits around 1–1.5 kg. Couriers bill the higher of actual versus volumetric weight; the only usual offender in a Liu Jo cart is a padded coat or chunky knit that bills by volume. The comparison that matters for UK buyers: the GB store charges £18.50 standard delivery per order, every order. Forwarding flips that logic — Liu Jo delivers domestically (free-standing parcels) to your Italian address, we hold everything up to 60 days, then repack several orders from Liu Jo and any other Italian stores into one UK-bound box. One international leg, one courier handling fee, one customs entry — instead of a delivery fee and a doorstep surprise per parcel.

Liu Jo's returns policy gives you 30 days from delivery, with collection by courier or drop-off at a UPS point — smooth if you bought from the GB store, because everything happens inside the UK network. A forwarded liujo.com/it order is different: once it reaches your UK address, returning it means posting it back to Italy at your own cost and waiting out the round trip. So build the risk out up front. First, buy your proven pieces from Italy — the denim waist you always wear, bags and accessories with no fit risk — and use the GB store when you genuinely might return something. Second, use the warehouse window: your parcels sit in our Italian facility for up to 60 days with photos on request, so a wrong or damaged item can be flagged and dealt with while it is still on Italian soil, where Liu Jo's returns machinery actually operates.