Max Mara is an iconic Italian luxury fashion house from Reggio Emilia, world-renowned for its impeccable coats, elegant ready-to-wear, and accessories. Buying directly from the Italian site guarantees authenticity, the widest selection, and prices below luxury resellers โ particularly for the legendary 101801 camel coat. Get a free Reggio Emilia address and we forward your order to United States.
Max Mara is an iconic Italian luxury fashion house from Reggio Emilia, world-renowned for its impeccable coats, elegant ready-to-wear, and accessories. Buying directly from the Italian site guarantees authenticity, the widest selection, and prices below luxury resellers โ particularly for the legendary 101801 camel coat. Shipping time from Europe to the United States depends on the carrier and service level you choose, with full tracking and export documentation handled by Resendify.
Max Mara has built coats in Reggio Emilia since 1951, and the coats are the reason to buy from the Italian site and ship to the USA. The European storefront carries the full Icon collection plus more colors, special editions and earlier autumn/winter drops than the curated US edit. The price gap is the real story: the flagship 101801 Madame coat shows a published Italian price of roughly EUR 1,690-1,790 (VAT included) versus a $4,490 US MSRP. Ship to an address outside the EU and Max Mara removes the ~22% Italian VAT at checkout, so the amount you actually pay drops to roughly EUR 1,385-1,470 before forwarding and US import duty.
Focus on the four Icon lines below. They are the brand's true bestsellers and the items where buying from Italy saves the most against the US price. Lighter pieces (knitwear, dresses) are smart add-ons to consolidate in one box, but the coats are where a US shopper captures most of the value, even after forwarding and duty. Register a free Resendify EU address first so your Italian order has somewhere to land.
Max Mara Italy restricts shipping to European addresses, leaving USA shoppers without direct access.
Resellers charge a premium for Max Mara Italy products. Buying directly saves 15โ30%.
Max Mara Italy's website may block non-European payment methods and delivery addresses.
Max Mara uses the Italian (IT) numeric system, sometimes labeled with International letters. The shortcut: subtract 32 from the IT number to get your US size (IT 42 = US 8). The conversion below is from Max Mara's official size guide.
Fit note that matters before you order: the classic wrap and belted icon coats (101801, Manuela, Teddy Bear) run true to the Italian chart but are cut roomy and oversized. Many buyers size down for a structured silhouette, or stay true-to-size if they want room to layer a sweater underneath. Sub-labels (Weekend Max Mara, Studio, Sportmax) can vary, so always check each item's measurements. Because returns from the US back to Italy are slow and costly (see the returns section), treat coat sizing as close to final and lean on the chart and the garment measurements before you buy.
| International | IT (Italy) | UK | US |
|---|---|---|---|
| XS | 36 | 4 | 2 |
| S | 38 | 6 | 4 |
| S/M | 40 | 8 | 6 |
| M | 42 | 10 | 8 |
| M/L | 44 | 12 | 10 |
| L | 46 | 14 | 12 |
| L/XL | 48 | 16 | 14 |
| XL | 50 | 18 | 16 |
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Here is the honest version most forwarders won't tell you. The old US$800 "de minimis" exemption that let small parcels enter the United States duty-free was suspended on 29 August 2025, and the suspension applies to EU shipments too. That exemption no longer exists: US import duty can now apply to your order from the very first dollar, with no value threshold below which clothing arrives free. The upside for your budget is that the US has no federal VAT or GST, so at the border you face customs duty only โ not a value-added tax. Any state sales or use tax is your own obligation and is never collected by the courier. One more number to plan around: your your EU store prices already include Spain's 21% VAT, and shipping through a forwarder to an EU address does not let a private shopper reclaim that VAT (a tourist refund needs a personal export with a customs stamp, which a forwarder can't do). So budget against the .es sticker price, not a tax-free one.
The one figure we deliberately won't pin down is the exact duty rate, because in 2026 it is genuinely in flux. An IEEPA-based tariff framework was struck down in February 2026, and a temporary Section 122 surcharge now sits on top of the normal HTS apparel rates โ so any single "X% on clothes" number you read online is probably already stale. Rather than guess, we estimate your full landed cost โ item value, plus duty, plus shipping โ before you ship, so you can plan with a realistic estimate. Create your free Spanish forwarding address, fill your cart at your EU store, and run it through our shipping calculator for the real number before you commit.
Last updated: 2026-06-13. Last updated 2026-06-13. Informational only โ not legal or tax advice. US import rules and duty rates are changing; verify the current rules and your specific tariff with CBP before you ship. Source: U.S. Customs and Border Protection (CBP).
Here is the honest version. When Max Mara ships a coat from Italy to an address outside the EU, the ~22% Italian VAT is removed at checkout, so a coat published at roughly EUR 1,690-1,790 (VAT included) is charged at around EUR 1,385-1,470 on export. That is a genuine, real discount you capture at the till, not a refund you claim later. If your forwarding address is inside the EU, the EU price you pay still includes local VAT, and shipping that parcel onward through a forwarder does not let a private shopper reclaim it. The tourist tax-free refund scheme requires you to personally export the goods and get a customs stamp on your way out, which a forwarder cannot do on your behalf. So we never promise a VAT refund through forwarding.
The real value is twofold and it is large. First, Max Mara's Italian EUR pricing sits well below the US USD MSRP even before VAT is removed: the 101801 Madame is $4,490 in the US versus ~EUR 1,690-1,790 published in Italy. Second, the EU storefront gives you the complete Icon collection and the broader European range, more colors, special editions and earlier coat drops, that the curated US site simply does not carry. That access plus the EU price, not a VAT refund, is what makes buying Max Mara in Italy and shipping to the USA worth it.
Informational only, not tax advice. VAT is removed by Max Mara at checkout only when the goods ship to a non-EU destination; a private shopper cannot reclaim EU VAT after the fact through a forwarder. Rules and prices change, verify at checkout. Source: Buying Max Mara at European prices (VAT refund context).
Max Mara's value is concentrated in coats, and coats are heavy. A full-length wool/cashmere or camel-hair icon coat weighs roughly 1.5-1.8 kg (about 3.5 lb) on its own; boxed and packaged for forwarding, expect about 2.0-2.5 kg of billable weight. Lighter pieces (knitwear, dresses) run about 0.3-0.8 kg each.
Two things drive your forwarding cost to the USA. First, carriers charge the greater of actual weight and volumetric (dimensional) weight, and a structured coat in a large Max Mara box can be bulky, so the box size can push the billable weight above the 2.0-2.5 kg actual. Second, consolidation is where you save: a single Madame coat ships at roughly its own billable weight, but adding a knit and a dress in the same consolidated box spreads one shipment's base cost across three items instead of paying three separate handling and shipping fees. For an exact figure on your real basket and destination ZIP, use the quote calculator on this page, and register your free EU forwarding address first so the Italian Max Mara order has somewhere to land.
| Item | Garment weight | Est. billable (boxed) |
|---|---|---|
| Icon coat (101801, Manuela, Teddy, Ludmilla) | ~1.5-1.8 kg | ~2.0-2.5 kg |
| Knitwear / sweater | ~0.3-0.6 kg | ~0.5-0.8 kg |
| Dress | ~0.4-0.8 kg | ~0.6-1.0 kg |
| Consolidated box (coat + knit + dress) | โ | shared base cost, big savings vs 3 shipments |
Here is an illustrative, dated example for the most typical Max Mara basket: one 101801 Madame icon coat shipped from Italy to the USA. We start from the published Italian price (~EUR 1,690-1,790, VAT included), apply the ~22% VAT removal on export to a non-EU address (so the charged item value is ~EUR 1,385-1,470), add forwarding, and show US import duty as a band rather than a single rate, because 2026 US duty rates are genuinely in flux.
Important 2026 reality: the US $800 de minimis exemption (Section 321) was suspended on 2025-08-29, so do not assume a coat under $800 (or any value) arrives duty-free, US import duty can apply from the first dollar. The exact rate is volatile right now: the IEEPA 15% framework was struck down in February 2026, and a temporary surcharge currently sits on top of the normal HTS rate for wool and camel-hair coats, so we show duty as a wide 15-30% band. The figures below are an estimate to set expectations, not a quote. We estimate your real landed cost before anything ships, and you can run your own basket through the calculator on this page.
| Line item | Low estimate | High estimate |
|---|---|---|
| 101801 Madame coat (EU price ~EUR 1,690-1,790 incl. VAT, ~22% VAT removed on export) | ~EUR 1,385 (~$1,500) | ~EUR 1,470 (~$1,590) |
| Forwarding (consolidated, ~2.0-2.5 kg billable) | ~$60 | ~$110 |
| Estimated US import duty (volatile, 15-30% band) | ~$225 (15%) | ~$475 (30%) |
| Estimated landed cost | ~$1,785 | ~$2,175 |
Illustrative estimate dated 2026-06-13, not a quote or tax/customs advice. The US $800 de minimis was suspended on 2025-08-29 and duty can apply from the first dollar; 2026 US duty rates are in flux (IEEPA 15% framework struck down February 2026, plus a temporary surcharge over the normal HTS rate), so duty is shown as a 15-30% band. Verify current rules with US Customs and Border Protection (CBP) and estimate your landed cost with us before shipping. Source: U.S. Customs and Border Protection (CBP).
Get an accurate price before you buy.
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On the official Max Mara store the policy looks generous: 14 days from delivery to request a return, plus 14 more days to ship it back, with free return shipping and refunds in 7-10 business days. The catch is that the easy, free part applies to domestic deliveries. When a US shopper buys via the EU/UK storefront through a forwarder, the return label and portal point back to Italy or the UK, not the US.
In practice that means returning a EUR 1,400-2,000 coat is your cost and your logistics: you pay international return shipping yourself, you may lose VAT or duty already paid, and you have to race the 14-day window across a two-leg forwarding journey back to Europe. It is slow and expensive. The practical move is to get the size right the first time, using the size chart and the garment measurements, and order with the mindset that the purchase is effectively final.
Shipping costs depend on package weight and dimensions. Use our instant calculator for an accurate quote.
Duty thresholds vary by country. We provide all necessary customs documentation to minimise delays. For Max Mara Italy Ship shipments specifically heading to the United States, our team pre-fills the commercial invoice to streamline clearance.
Transit time depends on the carrier and service level you choose. Express options available.
Yes! We store packages for up to 60 days so you can combine multiple orders and save on shipping.
All shipments include basic coverage. Additional insurance available for high-value items. Max Mara Italy Ship items shipped from Italy to the United States can be covered up to declared value โ declare accurately at checkout.
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